Maruti Suzuki Service
Maruti Suzuki is the largest selling automobile company in India. As being India’s highest selling automobile company, they also provide service to these vehicles. When the vehicles comes in for servicing they face technological bottleneck at these service centres, due to which a lot of congestion is created. Other troubles which the current service centres face are lack in productivity and efficiency while serving a car. A Service centre measures the productivity by seeing the number of cars serviced in one day in a single bay. Everyday results were showed that the productivity wasn’t increasing due to which customers were being unhappy with the time for servicing the vehicle and lacking efficiency.
Higgs Boson and Co have come out with the solution to these problems. First thing that will be done is complete rebranding of Maruti Suzuki Service. It will be based on the values of productivity and efficiency, which is what Maruti Suzuki as a brand focuses to achieve.
Moving ahead, the issue of technological bottleneck will be resolved, due to which congestion shall die down. Lastly the productivity and efficiency of these service centres need to be strengthened, which would enable Maruti Suzuki Service to satisfy the customers.
Maruti Suzuki Studio
The concept of this idea is to bring a multipurpose studio inside Maruti Suzuki’s factory. This project is quite beautiful and challenging. The space is being created with the purpose of using it for various function. It can be used to shoot an advertisement for their vehicles, or hold a workshop on how to service a car or use it as a meeting or conference room. Furthermore, they want to use this place to record the podcasts and broadcasts of the chairman of the company, Maruti Suzuki.
Higgs Boson and Co is collaborating with Cisco on this project. As the name suggests, it’s a studio, for that the lightning and acoustic of the place needs to perfect. The challenge is to convert a small conventional place into a multipurpose studio. The design needs to be modular and adaptable as the size of the studio may be vary from place to place. Lights and acoustic needs to be designed keeping in mind the multiple functions of the studio and should cater to all purposes.
All the commercial project that Higgs Boson takes up, each projects have a key component which plays a crucial part in the designing process. That key component is the brand, for whom the project is being specifically designed, therefore to get everything right, Higgs Boson conducts brand research. The purpose behind conducting this research is to understand what the brand values are and what does it stand for and how it distinguishes itself in the market. Brand design is a field in which Higgs Boson specialize, as we have partnered up with various prestigious brands. We know what it takes to take your brand to the next level.
Brand Design is choosing to how to visually represent the brand to the public eye. Higgs Boson’s designers, strategists, and programmers are using the built environment as a medium to help transform a brand's business, culture, and experience by building the brand communications, spaces, and experiences that define, encourage, and build strong customer relationships. We recognize design concepts which are uniquely tailored to client requirements related to behavioral research on how people utilize space. Our integrated team brings a wide range of expertise to deliver insights that enable rich experiences and a profitability for brands.