Maruti Suzuki Service
Maruti Suzuki is the largest selling automobile company in India. As being India’s highest selling automobile company, they also provide service to these vehicles. When the vehicles comes in for servicing they face technological bottleneck at these service centres, due to which a lot of congestion is created. Other troubles which the current service centres face are lack in productivity and efficiency while serving a car. A Service centre measures the productivity by seeing the number of cars serviced in one day in a single bay. Everyday results were showed that the productivity wasn’t increasing due to which customers were being unhappy with the time for servicing the vehicle and lacking efficiency.
Higgs Boson and Co have come out with the solution to these problems. First thing that will be done is complete rebranding of Maruti Suzuki Service. It will be based on the values of productivity and efficiency, which is what Maruti Suzuki as a brand focuses to achieve.
Moving ahead, the issue of technological bottleneck will be resolved, due to which congestion shall die down. Lastly the productivity and efficiency of these service centres need to be strengthened, which would enable Maruti Suzuki Service to satisfy the customers.
Maruti Suzuki Studio
The concept of this idea is to bring a multipurpose studio inside Maruti Suzuki’s factory. This project is quite beautiful and challenging. The space is being created with the purpose of using it for various function. It can be used to shoot an advertisement for their vehicles, or hold a workshop on how to service a car or use it as a meeting or conference room. Furthermore, they want to use this place to record the podcasts and broadcasts of the chairman of the company, Maruti Suzuki.
Higgs Boson and Co is collaborating with Cisco on this project. As the name suggests, it’s a studio, for that the lightning and acoustic of the place needs to perfect. The challenge is to convert a small conventional place into a multipurpose studio. The design needs to be modular and adaptable as the size of the studio may be vary from place to place. Lights and acoustic needs to be designed keeping in mind the multiple functions of the studio and should cater to all purposes.
Maruti Suzuki Pit Stop is a new project all together, it never existed. Team Higgs Boson and Co. name the concept as Maruti Suzuki Green. As the name of the concept suggests it’s an environmental friendly initiative. Pit Stop project is created to provide car servicing services keeping in mind that it does not have a negative impact on our beloved planet, Earth. In today’s market conditions convenience plays an important role and customer seeks services near to his place. Providing service to customer vehicle is an important activity for customer satisfaction. There are certain restrictions because of local by-laws for workshop which is making it difficult to provide services next door. Hence a new Concept of Service of vehicles is proposed with dry wash and carrying out only periodic maintenance.
In cities or metropolitan cities, one cannot have a Service station in the middle of the city unless it’s an area for economic zone. And, there are places in the cities which are considered to be mix zones where one can set up their showroom and service center. One cannot set up these service center in residential areas as they usually generate a lot of pollutants which cannot be discharged in the drains without proper treatment. For instance, take car wash, hazardous waste is produced when a car is washed, then there is an oil and coolant change which are considered to industrial activities. These activities can’t take place in commercial and residential areas.
Another issue that the Maruti Suzuki face is having competition from local mechanics, who are tapping on Maruti Suzuki market share of car service. The reason behind this is that the Maruti Suzuki service center are located outskirts of metropolitan cities, and its not convenient for customers as they don’t even have an option of leaving their car for service and do some other activity while the car is being serviced.
3 free services
Higgs Boson and Co came up with the solution to all these problems faced by Maruti Suzuki. The solution to this problem was the project Maruti Suzuki Pit Stop. As we know the term ‘Pit Stop’ means where one person can stop for some time and then drive through again.
The reason behind keeping the concept green is keeping the environment and sustainable factor in mind. The specialty of this pit stop will be that all the industrial waste generated while changing the oil is collected, which will be later taken in Maruti Suzuki vans to be disposed in industrial areas. Only dry car wash will be conducted, as this will stop water wastage which happens when a car wash is done. If one acquires the service provided by Maruti Suzuki Pit Stops. There is ease and convivence as the servicing of a vehicle will be done in a short span of time i.e one hour or one hour & 30 minutes.
While designing the retail interior for the Pit Stop, Higgs Boson & Co kept the brand values in mind. The objective behind creating Pit Stop was to provide convivence and satisfaction to the customers and provide dry wash and periodic maintenance. The reason being, this will reflect the brands perception, will be a quick and transparent process. Furthermore, its eco-friendly in nature and sustainable.
The area required for a Pit Stop is easily available within a mall’s basement or regular commercial shops area. The store layout design consists of a dry wash area and two service bays alongside having a Reception/ Waiting area. Behind that will be Spare parts area.
Higgs Boson and Co have come up with this retail interior design keeping the concept in mind and the brand values. It’s designed in such a manner that the brands value is translated into these designs.
The furniture used for decorating the interior are made/ used from reclaimed objects. For eg: Using material such as raw wood, recycled furniture and pallets. The accessories unit will be created using simple reusable material.